Love for Books…
The rose has been a universal symbol of love and beauty since ancient times. It is one of the flowers that has been most celebrated by poets of all eras and is a constant fixture in the mythology and legends of many cultures around the world.
In Catalonia, the tradition is to celebrate the Day of Lovers on April 23rd. Since the 15th century, it has been customary to give a blood red rose to one’s beloved.
…Books for Love
Books are a more recent tradition, originating in 1923, when a bookseller started to promote the event as a way to commemorate the nearly simultaneous deaths of Miguel Cervantes, William Shakespeare and Inca Garcilaso de la Vega on 23 April 1616. It is also the date of birth or death of other prominent authors: Maurice Druon, Haldor K.Laxness, Vladimir Nabokov, Josep Pla and Manuel Mejía Vallejo. It is the festival of literature, authors, publishers and readers.
Throughout Catalonia, the festival has a significant economic impact on the publishing industry. On 2014, 1.6 million books were sold with a total value of 19,3 million euros.